SCC Clients Claim Top Service Industry Advertising Awards

YARDLEY, PA, February 4, 2008 – Custom print and online health publisher StayWell Custom Communications (SCC), a division of MediMedia USA, has been honored with 12 awards from the Fifth Annual Service Industry Advertising Awards (SIAA), including the prestigious Best of Show award on behalf of The Children’s Hospital of Philadelphia’s Annual Report.

SIAA is the only advertising awards to specifically recognize the creativity and communication accomplishments of the service industry.

Honored for execution, creativity, quality, consumer appeal and overall break through advertising content, StayWell Custom Communications is proud to have received Merit, Bronze, Silver and Gold awards on behalf of its clients.

"Producing beautifully designed products with the most information-rich health content is our core competency. So when our work is acknowledged on behalf of our clients, we’re thrilled to be delivering on our corporate promise," said StayWell Custom Communications president and CEO Trent Sterling. "We look forward to continuing to provide our clients with the best print and online solutions available."

About StayWell Custom Communications:

StayWell Custom Communications is a member of the StayWell family of companies, which includes Krames, StayWell Health Management, StayWell Consumer Health Publishing (A Harvard Medical School Strategic Alliance), Vitality Communications, StayWell Productions and The Red Cross Strategic Business Alliance. StayWell, which is a division of MediMedia USA, represents the largest patient education and consumer health information publisher in North America.

MediMedia is a publishing and information company which educates physicians and patients about drugs, diseases, therapies, health, safety and healthy lifestyles and is managed through two distinct business segments: the Patient Education Group and the Pharmaceutical Group.

The Patient Education Group provides patient education content sponsored by the full set of healthcare stakeholders, including employers, hospitals, health plans, physicians, patients and pharmaceutical companies. Customers purchase patient education products and services from MediMedia because these products and services help them lower healthcare costs.

The Pharmaceutical Group provides content and application-based marketing solutions for pharmaceutical companies, spanning their entire marketing continuum during a drug’s lifecycle, which are targeted to physicians, payers and patients. Customers purchase pharmaceutical products and services from MediMedia because these products and services help them drive drug prescriptions.

MediMedia is a Vestar Capital Partners portfolio company.

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