The explosion of broadband connections to enable faster online media delivery, coupled with consumers' increasing use of the Internet to seek health information, has opened up a whole new arena for engaging your target market. Take advantage of this opportunity with the multimedia tools we offer. Everything can be custom-branded to your brand, your services, your goals.
Here's how it works:
RSS: Really Simple Syndication. This term refers to the process that allows consumers to track updates on your website. By clicking on an "RSS" button, they subscribe to content by topic and receive new content downloads automatically. They can hear or view the content whenever they chose—on their computer or via an iPod® or MP3 player.
Podcasting and Vodcasting. Podcasting refers to the distribution of a digital audio file that the user can listen to. Vodcasting refers to the distribution of a video file, which can be viewed. With these tools, your organization can become a private radio and television broadcaster, and reach your key targets with interactive media that delivers health care information when and where the consumer wants it!
We offer a range of rich media content that enables you to take advantage of these innovative tools:
Monthly Topical E-newsletters- Covering seven clinical areas: breast health, heart care, women's health, mind & body, diabetes, men's health, and parenting.
- We provide both text and audio every month. Plus, you receive an archive of at least one year's worth of previous issues, for a total of 84 topical newsletters to offer your targets.
- More than 50 of the most common diagnostic and surgical tests and procedures are described in audio format for posting on your website and played on a user's computer or subscribed to as a podcast.
- In addition, we offer multimedia presentations (audio, video, and animations) for selected common procedures, including colonoscopy, hip replacement surgery, echocardiogram, and cardiac catheterization.
- Lead consumers through interactive experiences designed to educate them about specific conditions. These multimedia files combine text, audio, and video and/or animation with decision logic to enable users to assess their own risks for various diseases, such as breast cancer and cardiovascular disease. Our pregnancy wizard allows women to view a multimedia explanation of their personal milestones based on their expected due date.
- Edit it as desired by your medical staff.
- Integrate it to cross-promote your services, physicians, classes, etc.
- Customize it to deliver your unique messages.
- Control its look and feel to match your own.
