These days, you need proof that your marketing efforts are positively affecting your organization's bottom line. That's why StayWell Custom Communications developed the Readership Survey Program™. A simple but highly reliable quantitative mail-back reader survey that measures the impact of your publication in your community.
Our Readership Survey Program option provides you with the facts you need most:- Assess your publication's impact on your plan's image.
- Determine behavior changes.
- Identify vital market trends, such as Internet usage.
- Customize the survey questions to get the information most important to your organization.
What makes our Readership Survey Program so unique? It is affordable, simple, and reliable. The survey is distributed as part of your publication mailing, so there are no additional postage costs. The survey includes an incentive to encourage readers to respond. As soon as the results are in, you will get a complete package of findings—detailed Executive Report, actual tabulation tables, and survey cards.
What better way to learn what you're doing right, what results you're generating, and what opportunities exist for future development.
