SCC Clients Win Big in 25th Annual Health Care Advertising Awards

EVANSTON, IL May 2, 2008 – Custom print and electronic health publisher StayWell Custom Communications (SCC), a division of MediMedia USA, has been honored with 42 awards from the 25th Annual Healthcare Advertising Awards. Among these honors is the prestigious Best of Show award, bestowed on Blue Cross Blue Shield of Massachusetts’ Medical Guidebook Patient Handbook.

Sponsored by Healthcare Marketing Report, the Healthcare Advertising Awards is the oldest, largest and most widely respected healthcare advertising awards competition.

Honored for creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact, StayWell Custom Communications also received 12 Gold awards, as well as Merit, Bronze and Silver awards on behalf of its clients.

"Our clients partner with us because of the high caliber products we produce. These awards exemplify our commitment to that partnership and underscore our passion for delivering on our brand promise," said StayWell Custom Communications president and CEO Trent Sterling. "We look forward to continuing to provide our clients with the best print and electronic solutions available."

About StayWell Custom Communications:

StayWell Custom Communications is a member of the StayWell family of companies, which includes Krames, StayWell Health Management, StayWell Consumer Health Publishing (A Harvard Medical School Strategic Alliance), Vitality Communications, StayWell Productions and The Red Cross Strategic Business Alliance. StayWell, which is a division of MediMedia USA, represents the largest patient education and consumer health information publisher in North America.

MediMedia is a publishing and information company which educates physicians and patients about drugs, diseases, therapies, health, safety and healthy lifestyles and is managed through two distinct business segments: the Patient Education Group and the Pharmaceutical Group.

The Patient Education Group provides patient education content sponsored by the full set of healthcare stakeholders, including employers, hospitals, health plans, physicians, patients and pharmaceutical companies. Customers purchase patient education products and services from MediMedia because these products and services help them lower healthcare costs.

The Pharmaceutical Group provides content and application-based marketing solutions for pharmaceutical companies, spanning their entire marketing continuum during a drug’s lifecycle, which are targeted to physicians, payers and patients. Customers purchase pharmaceutical products and services from MediMedia because these products and services help them drive drug prescriptions.

MediMedia is a Vestar Capital Partners portfolio company.

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